Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
By: Wirtz, Jochen.
Contributor(s): Chew, Patricia | Lovelock, Christopher.
Material type:
BookPublisher: Singapore : Pearson Education South Asia Pte Ltd., c2013Edition: 2nd edition.Description: 679 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789810686185.Call No.:
HD9980.5
W577E 2013
Subject(s): Service industries -- MarketingBibliography, etc. Note: Includes bibliographical references and indexes.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 W577E 2013 (Browse shelf) | Available | 2016000003642 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
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Includes bibliographical references and indexes.
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