Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren.
By: Andrews, Marc.
Contributor(s): Leeuwen, Matthijs van | Baaren, Rickert Bart van.
Material type: BookPublisher: Amsterdam : Bis Publishers, 2014Description: 190 p. : ill. (chiefly col.).ISBN: 9789063693145.Call No.: HF5822 A627H 2014 Subject(s): Advertising -- Psychological aspects | Persuasion (Psychology) | Visual communicationBibliography, etc. Note: Includes bibliographical referencesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5822 A627H 2014 (Browse shelf) | Available | 2016000003817 |
Includes bibliographical references
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