Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business
By: Palmatier, Robert W [author].
Contributor(s): Stern, Louis W [author] | Ansary, Adel I [author].
Material type:
BookPublisher: Boston : Pearson, 2015Edition: Eighth edition, Global edition.Description: 496 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292060460.Call No.:
HF5415.129
P345M 2015
Subject(s): Marketing channelsGeneral Note: This eighth edition has a new title, a new structure, several new chapters, and substantial revisionsBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.129 P345M 2015 (Browse shelf) | Available | 2016000003937 |
Includes bibliographical references and indexes
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions
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