Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business
By: Palmatier, Robert W [author].
Contributor(s): Stern, Louis W [author] | Ansary, Adel I [author].
Material type: BookPublisher: Boston : Pearson, 2015Edition: Eighth edition, Global edition.Description: 496 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292060460.Call No.: HF5415.129 P345M 2015 Subject(s): Marketing channelsGeneral Note: This eighth edition has a new title, a new structure, several new chapters, and substantial revisionsBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.129 P345M 2015 (Browse shelf) | Available | 2016000003937 |
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HF5415.129 F743C The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit | HF5415.129 M374 2001 Marketing channels / | HF5415.129 M374 2006 Marketing channels / | HF5415.129 P345M 2015 Marketing channel strategy / | HF5415.129 P345M 2016 Marketing channel strategy / | HF5415.129 P345M 2016 Marketing channel strategy / | HF5415.129 P345M 2016 Marketing channel strategy / |
Includes bibliographical references and indexes
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions
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