Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K [author.].
Material type: BookSeries: Copyright date: Boston, Mass. Pearson ©2015Edition: Global edition.Description: 432 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292060163.Call No.: HF5415.2 M343E 2015 Subject(s): Marketing researchBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Contact circulation desk | HF5415.2 M343E 2015 (Browse shelf) | Available | 2016000003948 |
Includes bibliographical references and index.
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