Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher.
Material type: BookPublisher: New Jersey : World Scientific, 2016Edition: Eighth edition.Description: 783 pages : illustrations (chiefly colour).ISBN: 9781944659011.Call No.: HF5415.13 W577S 2016 Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 W577S 2016 (Browse shelf) | Available | 2016000003955 |
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HF5415.13 W372M Marketing finance : | HF5415.13 W447S 2013 Strategic marketing management : planning, implementation and control / | HF5415.13 W477M 2004 The marketing plan : | HF5415.13 W577S 2016 Services marketing : people, technology, strategy / | HF5415.135 ช678ก เกมการตลาด : | HF5415.135 ช678ก เกมการตลาด : | HF5415.135 ช678ก เกมการตลาด : |
Includes bibliographical references and indexes
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