How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.
By: Bergh, Joeri van den [author.].
Contributor(s): Behrer, Mattias [author.] | Maeseneire, Patrick de [writer of foreword.].
Material type:
BookPublisher: London : Kogan Page, 2016Edition: Third edition.Description: 287 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749477172.Call No.:
HF5415.332.Y66
B473H 2016
Subject(s): Young consumers | Young adult consumers | Generation Y | Generation Z | Target marketing | Product management | Consumer beheviorBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.332 .Y66 B473H 2016 (Browse shelf) | Available | 2016000003968 |
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| HF5415.332 .M56 B685R 2015 Reframe the marketplace : the total market approach to reaching the new majority / | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332.Y66 B473H 2013 How cool brands stay hot : | HF5415.332 .Y66 B473H 2016 How cool brands stay hot : branding to generation Y and Z / | HF5415.335 ก153 2544 กรณีศึกษา Best practices : | HF5415.335 ก153 2544 กรณีศึกษา Best practices : | HF5415.335 ก153 2548 กรณีศึกษา Best practices : |
Includes bibliographical references and index.
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