Hegarty on advertising : turning intelligence into magic / John Hegarty.

By: Hegarty, John.
Material type: materialTypeLabelBookPublisher: London : Thames & Hudson, 2011Description: 224 p. : ill. (some col.).ISBN: 9780500515563.Call No.: HF5810.H43 H432H 2011 Subject(s): Hegarty, John 1944- | Advertising executives -- Biography | Advertising agencies -- ManagementGeneral Note: Includes index.
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Includes index.

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