Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
By: Roll, Martin [author].
Material type:
BookPublisher: New York, N.Y. : Palgrave Macmillan 2015Edition: Second edition, revised and updated.Description: xx, 335 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137359162.Call No.:
HD69.B7
R644A 2015
Other title: Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia [Portion of title].Subject(s): Brand name products -- Asia -- Management | Brand name products -- Asia -- MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 R644A 2015 (Browse shelf) | Available | 2016000004368 |
Includes bibliographical references and index
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