Marketing communications : offline and online integration, engagement and analytics / P.R. Smith and Ze Zook.
By: Smith, Paul Russell [author].
Contributor(s): Zook, Ze [author].
Material type:
BookPublisher: London KoganPage, ©2016Edition: Sixth edition.Description: xxii, 578 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473402.Call No.:
HF5415.123
S647M 2016
Subject(s): Communication in marketing | Advertising campaignsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 S647M 2016 (Browse shelf) | Checked out | 2024-08-05 | 2016000004934 |
Includes bibliographical references and index
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