Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business.

By: Palmatier, Robert W [author].
Contributor(s): Stern, Louis W, 1935- [author] | Ansary, Adel I [author].
Material type: materialTypeLabelBookPublisher: London : Routledge Taylor & Francis, 2016Edition: Eighth edition.Description: xxvii, 466 page : illustration.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133357080.Call No.: HF5415.129 P345M 2016 Subject(s): Marketing channelsBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.129 P345M 2016 (Browse shelf) Available 2017000001098
Main Campus
Book Shelves
HF5415.129 P345M 2016 (Browse shelf) Available 2017000001099

Includes bibliographical references and indexes

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