Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business.
By: Palmatier, Robert W [author].
Contributor(s): Stern, Louis W [author] | Ansary, Adel I [author].
Material type:
BookPublisher: London : Routledge Taylor & Francis, 2016Edition: Eighth edition.Description: xxvii, 466 page : illustration.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133357080.Call No.:
HF5415.129
P345M 2016
Subject(s): Marketing channelsBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.129 P345M 2016 (Browse shelf) | Available | 2017000001098 | |
| Main Campus Book Shelves | HF5415.129 P345M 2016 (Browse shelf) | Available | 2017000001099 |
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Includes bibliographical references and indexes
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