Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
By: Kotler, Philip [author].
Contributor(s): Kartajaya, Hermawan [author] | Hooi, Den Huan [author].
Material type: BookCopyright date: Singapore : World Scientific Publishing, ©2017Description: xiv, 288 page : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789813201965.Call No.: HF5415.1265 K674M 2017 Subject(s): Marketing | Internet Marketing -- AsiaBibliography, etc. Note: Includes bibliographical referencesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1265 K674M 2017 (Browse shelf) | Available | 2017000000960 | |
Main Campus Book Shelves | HF5415.1265 K674M 2017 (Browse shelf) | Available | 2017000000961 |
Includes bibliographical references
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