Inside the mind of the shopper : the science of retailing / Herb Sorensen ; with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia.
By: Sorensen, Herb.
Material type:
BookCopyright date: Old Tappan, New Jersey : Pearson Education Inc., ©2017Edition: Second edition.Description: xxxiii, 283 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134308920.Call No.:
HF5415.32
S673I 2017
Subject(s): Consumer behavior | Marketing | Retail trade | MerchandisingBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 S673I 2017 (Browse shelf) | Available | 2017000001224 |
Includes bibliographical references
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