Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen M. Weiss.
By: Park, Whan C [author.].
Contributor(s): MacInnis, Deborah J [author.] | Eisingerich, A. B. (Andreas B.) [author.] | Weiss, Allen [foreword].
Material type:
BookCopyright date: Hoboken, N.J. : Wiley ©2016Description: vi, 288 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119308065.Call No.:
HF5415.1255
P374B 2016
Subject(s): Branding (Marketing) | Strategic planning | Decision makingBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 P374B 2016 (Browse shelf) | Available | 2017000001111 |
Includes bibliographical references and index.
Click on an image to view it in the image viewer
There are no comments for this item.