Persuasive copywriting : using psychology to influence, engage and sell / Andy Maslen.
By: Maslen, Andy [author.].
Material type:
BookPublisher: London : Kogan Page, 2015Description: xxv, 226 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473990.Call No.:
HF5825
M374P 2015
Subject(s): Advertising copy | Persuasion (Psychology)Bibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5825 M374P 2015 (Browse shelf) | Available | 2017000000637 |
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| HF5825 J484C 2005 Creative strategy in advertising / | HF5825 L384C Copy chasers on creating business-to-business ads | HF 5825 M374C 2010 The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / | HF5825 M374P 2015 Persuasive copywriting : | HF5825 M374W Write to sell : | HF 5825 M424 The medium is the message : | HF5825 M437C 1998 Copywriting for the electronic media : |
Includes bibliographical references and index.
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