Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.
By: Everett, Lesley [author.].
Material type: BookPublisher: London : KoganPage, 2016Description: xii, 192 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749471378.Call No.: HF5415.1255 E937C 2016 Subject(s): Branding (Marketing) | Social responsibility of business | Corporate culture | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1255 E937C 2016 (Browse shelf) | Available | 2017000001267 |
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HF5415.1255 C646D 2016 Disruptive marketing : | HF5415.1255 D453B Brand avatar : | HF5415.1255 D474 Designing the brand experience / | HF5415.1255 E937C 2016 Corporate brand personality : | HF5415.1255 F662 2015 Food retailer : brand image design / | HF5415.1255 F662 2015 Food retailer : brand image design / | HF 5415.1255 F726S The science and art of branding / |
Includes bibliographical references and index
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