The marketing book / edited by Michael Baker, Susan Hart.

Contributor(s): Baker, Michael J, 1935- [editor.] | Hart, Susan J [editor.].
Material type: materialTypeLabelBookPublisher: London : Routledge, 2016Edition: Seventh edition.Description: 655 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415703772.Call No.: HF5415 M374 2016 Subject(s): MarketingGeneral Note: This edition previously issued in print: 2015.Bibliography, etc. Note: Includes bibliographical references and index.
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HF5415 M374 2016 (Browse shelf) Available 2017000001213
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HF5415 M374 2003 Marketing : HF5415 M374 2005 Marketing principles and best practices / HF5415 M374 2005 Marketing principles and best practices / HF5415 M374 2016 The marketing book / HF5415 M374M Marketing HF5415 M374M 1982 Marketing : strategy and management HF5415 M377M Mini cases in marketing

This edition previously issued in print: 2015.

Includes bibliographical references and index.

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