Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
By: Wind, Yoram [author].
Contributor(s): Hays, Catharine [author].
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, 2016Edition: Second edition.Description: xxiv, 261 pages : illustration.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119074229.Call No.:
HF5823
W562B 2016
Subject(s): Advertising | Communication in marketing | Customer relationsBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 W562B 2016 (Browse shelf) | Available | 2017000001359 |
Includes bibliographical references and index
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