Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong.
By: Strong, Colin [author].
Material type:
BookPublisher: London : KoganPage, 2015Description: x, 212 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749472115.Call No.:
HF5415.125
S776H 2015
Subject(s): Marketing -- Data processing | Internet advertising | Customer relations -- Management | Marketing research | Big dataBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.125 S776H 2015 (Browse shelf) | Checked out | 2025-01-14 | 2017000001689 |
Includes bibliographical references and index
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