The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

By: Glass, Russell, 1976- [author.].
Contributor(s): Callahan, Sean [author.].
Material type: materialTypeLabelBookCopyright date: Hoboken, N.J. : Wiley, ©2015Description: x, 214 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118889800.Call No.: HF5415.1265 G527B 2015 Subject(s): Internet marketing | Business communication | Online social networks | Consumer behaviorGeneral Note: Includes index.
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HF5415.1265 G527B 2015 (Browse shelf) Available 2017000001692

Includes index.

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