Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E [author.].
Contributor(s): Belch, Michael A [author.].
Material type:
BookPublisher: Singapore : McGraw-Hill Education, 2015Edition: 10e, Global edition.Description: xxxvi, 842 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119.Call No.:
HF5823
B442A 2015
Subject(s): Advertising | Sales promotion | Communication in marketing
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442A 2015 (Browse shelf) | Available | 2017000001500 | |
| Main Campus Book Shelves | HF5823 B442A 2015 (Browse shelf) | Checked out | 2025-01-14 | 2017000001521 |
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