Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine.
By: Smith, Kerry [author.].
Contributor(s): Hanover, Dan [author].
Material type:
BookCopyright date: Hoboken, N.J. : Wiley, ©2016Description: ix, 214 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119145875.Call No.:
HF5415.127
S647E 2016
Subject(s): Target marketing | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical reference and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.127 S647E 2016 (Browse shelf) | Available | 2017000001858 |
Includes bibliographical reference and index
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