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The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

By: Sweetwood, Adele [author].
Material type: materialTypeLabelBookCopyright date: Boston, Mass. : Harvard Business Review Press, ©2016Description: xi, 180 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781625278456.Call No.: HF5415.13 S933A 2016 Subject(s): Marketing -- Technological innovations | Marketing -- Management | Quantitative researchBibliography, etc. Note: Includes bibliographical references and index.
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Main Campus
Book Shelves 		HF5415.13 S933A 2016 (Browse shelf) Available 2017000001868

Includes bibliographical references and index.

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