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Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].

Contributor(s): Balmer, John M.T [editor] | Powell, Shaun M [editor] | Kernstock, Joachim [editor] | Brexendorf, Tim [editor].

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BookSeries: Journal of brand management : advanced collections.Copyright date: London : Palgrave Macmillan, ©2017Description: xiii, 205 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781352000078.Call No.: HF5415.1255 A382 2017 Subject(s): Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HF5415.1255 A382 2017 (Browse shelf)	Available		2017000002804

Includes bibliographical references and index

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Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK [and three others].

Contributor(s): Balmer, John M.T [editor] | Powell, Shaun M [editor] | Kernstock, Joachim [editor] | Brexendorf, Tim [editor].