Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.
Contributor(s): Hennig-Thurau, Thorsten [ed.] | Hansen, Ursula [ed.].
Material type:
BookPublisher: Berlin : Springer, c2010Description: xvii, 459 p. : ill.ISBN: 9783642086229.Call No.:
HF5415.55
R442 2010
Subject(s): Relationship marketing | Customer services -- Management | Customer relations -- ManagementBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 R442 2010 (Browse shelf) | Available | 2017000002334 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 5415.55 H362 Handbook of brand relationships / | HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry | HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry | HF5415.55 R442 2010 Relationship marketing : | HF 5415.55 R623L The lovemarks effect : | HF5415.55 S537F 2012 The 4A's of marketing : | HF5415.55 S766C 2000 Customer relationship marketing : get to know your customers and win their loyalty |
Includes bibliographical references and indexes
Click on an image to view it in the image viewer
There are no comments for this item.