Marketing management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane [author.].
Material type: BookPublisher: Boston : Pearson, 2016Edition: 15th ed; Global edition.Description: 714 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292092621.Call No.: HF5415.13 K674M 2016 Subject(s): Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 K674M 2016 (Browse shelf) | Available | 2017000002587 |
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Includes bibliographical references and index.
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