Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane, 1956- [author.].
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2016Edition: 15th ed; Global edition.Description: 714 pages : colour illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292092621.Call No.: HF5415.13 K674M 2016 Subject(s): Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and index.
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HF5415.13 K674M 2016 (Browse shelf) Available 2017000002587
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Includes bibliographical references and index.

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