Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen [author.].
Contributor(s): Lovelock, Christopher H [author.].
Material type:
BookPublisher: Harlow : Pearson, ©2018Edition: 3rd edition.Description: xxxii, 670 pages : illustrations (black and white, and colour).Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292089959.Call No.:
HD9980.5
W577E 2018eb
Subject(s): Service industries -- Marketing | Service industriesBibliography, etc. Note: Includes bibliographical references and indexes.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 W577E 2018 (Browse shelf) | Available | 2018000001252 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD9980.5 T477M Market leadership strategies for service companies : creating growth, profits, and customer loyalty | HD9980.5 U526 Uncommon practice : | HD9980.5 W577E 2013 Essentials of services marketing / | HD9980.5 W577E 2018 Essentials of services marketing / | HD9980.5 W743M The management of service operations | HD9980.5 W743M The management of service operations | HD9980.5 Y534 2000 Yield management |
Includes bibliographical references and indexes.
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