Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [author.].
Contributor(s): Armstrong, Gary (Gary M.) [author.].
Material type: materialTypeLabelBookPublisher: Boston : Pearson, [2016]Edition: 16e, global edition.Description: 731 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292092485.Call No.: No Cat. DDC classification: 658.8 Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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