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Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.

By: Gamble, John (John E.).
Contributor(s): Thompson, Arthur A, 1940- | Peteraf, Margaret A.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2013Edition: 3rd ed.Description: xl, 519 p. : col ill.ISBN: 9780078029288.Call No.: HD30.28 G352E 2013 Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studies
Contents:
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
General Note: Includes index
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Main Campus
Book Shelves 		HD30.28 G352E 2013 (Browse shelf) Available 2019000000154

Includes index

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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