Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr.
Contributor(s): Cannon, Joseph P | McCarthy, E. Jerome (Edmund Jerome).
Material type: BookPublisher: New York, N.Y. : McGraw-Hill Irwin, c2010Edition: 12th ed.Description: xxxiv, 691 p. : col.ill.ISBN: 9780073404813.Call No.: HF5415 P477E 2010 Subject(s): MarketingBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 P477E 2010 (Browse shelf) | Available | 2019000000167 |
Includes bibliographical references and indexes
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