Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland
By: Sutherland, Rory [author].
Material type:
BookPublisher: New York, N.Y. : William Morrow, 2019Edition: First U.S. edition.Description: xiv, 362 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062388414.Call No.:
HF5415.1255
R679A 2019
Subject(s): Branding (Marketing) | Branding (Marketing) -- Psychological aspects | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Success in businessGeneral Note: "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page versoBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 R679A 2019 (Browse shelf) | Available | 2019000001171 |
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| HF 5415.1255 R673C Convergence marketing : | HF 5415.1255 R673C Convergence marketing : | HF 5415.1255 R673C Convergence marketing : | HF5415.1255 R679A 2019 Alchemy : the dark art and curious science of creating magic in brands, business, and life / | HF 5415.1255 S223C The changing MO of the CMO : | HF 5415.1255 S244I The international brand valuation manual : | HF 5415.1255 S244I The international brand valuation manual : |
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso
Includes bibliographical references
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