AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch
By: Gentsch, Peter [author].
Material type: BookCopyright date: Switzerland : Palgrave Macmillan, ©2019Description: xix, 271 pages : color illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783319899565.Call No.: HF5415.125 G467A 2019 Subject(s): Marketing -- Data processing | Artificial intelligence | Big dataBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.125 G467A 2019 (Browse shelf) | Available | 2019000001196 |
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HF5415.125 B682M Management in marketing channels | HF5415.125 D572 Discovering data mining : from concept to implementation | HF5415.125 D572 Discovering data mining : from concept to implementation | HF5415.125 G467A 2019 AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / | HF5415.125 L544M 2003 Marketing engineering : | HF5415.125 L544M 2003 Marketing engineering : | HF5415.125 L544M 2003 Marketing research : |
Includes bibliographical references and index
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