Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller

By: Miller, Thomas W, 1946- [author].
Material type: materialTypeLabelBookCopyright date: Upper Saddle River : Pearson Education, Inc., ©2015Description: xviii, 458 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133886559.Call No.: HF5415.125 M544M 2015 Subject(s): Marketing -- Data processing | Marketing -- Statistical methods | R (Computer program language) | Python (Computer program language)Bibliography, etc. Note: Includes bibliographical references and index
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HF5415.125 M544M 2015 (Browse shelf) Available 2019000000833

Includes bibliographical references and index

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