Creativity and data marketing : a practical guide to data innovation / Becky Wang

By: Wang, Becky [author].
Material type: materialTypeLabelBookSeries: Marketing science series.Publisher: London : Kogan Page, 2017Description: xxiii, 216 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749477240.Call No.: HF5415.125 W363C 2017 Subject(s): Marketing -- Data processing | Marketing researchBibliography, etc. Note: Includes bibliographical references and index
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HF5415.125 W363C 2017 (Browse shelf) Available 2019000000867

Includes bibliographical references and index

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