Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar | Wisenblit, Joseph.
Material type: BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Edition: .Description: 592 p. : col ill.ISBN: 9780137006700.Call No.: HF5415.32 S343C 2010 Subject(s): Consumer behavior | Motivation research (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.32 S343C 2010 (Browse shelf) | Available | 201111300024 |
Includes bibliographical references and indexes
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