Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe
By: Gobe, Marc.
Material type:
BookPublisher: New York, N.Y. : Allworth Press, c2009Edition: Updated and rev. ed.Description: 325 p. : ill.ISBN: 9781581156720.Call No.:
HD69.B7
G623E 2009
Subject(s): Branding (Marketing) | Consumers’ preferences | Motivation research (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69.B7 G623E 2009 (Browse shelf) | Available | 201104280025 |
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Includes bibliographical references and index
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