Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch
Contributor(s): Haugtvedt, Curtis P [ed.] | Machleit, Karen A [ed.] | Yalch, Richard F [ed.].
Material type:
BookSeries: Advertising and consumer psychology.Publisher: New York, N.Y. : Routledge, c2005Description: 551 p. : ill.ISBN: 9780805851557.Call No.:
HF5415.32
O544
Subject(s): Consumer behavior | Internet advertising | Electronic commerceBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 O544 (Browse shelf) | Available | 201109120047 |
Includes bibliographical references and indexes
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