Consumer behavior : buying, having, and being / Michael R. Solomon
By: Solomon, Michael R.
Material type: BookPublisher: Boston, Mass. : Pearson, c2011Edition: Global ed. 9th ed.Description: 680 p. : ill. (chiefly col.).ISBN: 9780137034963.Call No.: HF5415.32 S646C 2011 Subject(s): Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexNo physical items for this record
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Includes bibliographical references and index
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