The ultimate book of business brands [electronic resource] : insights from the world's 50 greatest brands /cDes Dearlove & Stuart Crainer

By: Dearlove, Des.
Contributor(s): Crainer, Stuart.
Material type: materialTypeLabelBookPublisher: Dover, N.H. : Capstone, 1999Description: 1 online resource.ISBN: 9781841120164; 9780585176086 (electronic bk.).Call No.: HD69.B7 D43 1999 Subject(s): Brand name products | Product managementOnline resources: Electronic Resources General Note: Includes index.
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Includes index.

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