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Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout.

By: Trout, Jack.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, ©2004Description: 1 online resource.ISBN: 9780071437943; 9780071447287 (electronic bk.).Call No.: HF5415.13 .T7353 2004 Other title: Strategy.Subject(s): Marketing -- Management | Strategic planning | Success in businessOnline resources: Electronic Resources General Note: Includes index.
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Includes index.

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