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Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese.

Contributor(s): Albarran, Alan B [ed.] | Arrese, Angel [ed.].
Material type: materialTypeLabelBookSeries: LEA's communication series.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Description: 1 online resource.ISBN: 9780805841138; 9781410606631 (electronic bk.).Call No.: P96.M36 T56 2003 Subject(s): Mass media -- Marketing | Time managementOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and indexes.
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Includes bibliographical references and indexes.

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