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How to persuade people who don't want to be persuaded [electronic resource] : get what you want-every time! / Joel Bauer & Mark Levy.

By: Bauer, Joel, 1960-.
Contributor(s): Levy, Mark, 1962-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2004Description: 1 online resource.ISBN: 9780471647973; 9780471677796 (electronic bk.).Call No.: BF637.P4 B32 2004 Subject(s): Persuasion (Psychology)Online resources: Electronic Resources
Contents:
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
General Note: Includes index.
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Includes index.

Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.

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