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International strategic marketing [electronic resource] : a European perspective / Marilyn A. Stone and J.B. McCall.

By: Stone, Marilyn A.
Contributor(s): McCall, J. B.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2004Description: 1 online resource.ISBN: 9780203347034; 9780203499528 (electronic bk.) .Call No.: HF1416.6.E85 S76 2004 Subject(s): Export marketing -- European Union countries | Foreign trade promotion -- European Union countries | Strategic planning -- European Union countries | Export marketing | Foreign trade promotion | Strategic planningOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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