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The unwritten rules of copywriting [electronic resource] : a guide to better press, poster, TV, radio and web site advertising / Dominic Gettins

By: Gettins, Dominic.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2000Description: 1 online resource.ISBN: 9780749431419; 9780585379494 (electronic bk.).Call No.: HF5825 .G48 2000 Subject(s): Advertising copyOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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