Managing business in a multi-channel world [electronic resource] : success factors for E-business / Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
Contributor(s): Saarinen, Timo [ed.] | Tinnilä, Markku [ed.] | Tseng, Anne [ed.].
Material type:
BookPublisher: Hershey PA : Idea Group Pub., c2006Description: 1 online resource.ISBN: 9781591406297; 9781591406310 (electronic bk.).Call No.:
HF5548.32
.M354 2006
Subject(s): Electronic commerce -- Management | Technological innovations -- Management | Information technology -- ManagementOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
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Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
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