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Sales promotion [electronic resource / David Horchover

By: Horchover, David.
Material type: materialTypeLabelBookSeries: ExpressExec marketing.Publisher: Oxford : Capstone Pub., 2002Description: 1 online resource.ISBN: 9781841121963; 9780585396019 (electronic bk.).Call No.: HF5438.5 .H67 2002 Subject(s): Sales promotion | Marketing | SellingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references.
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Includes bibliographical references.

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