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Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer.

By: Springer, Paul.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, ©2007Description: 1 online resource.ISBN: 9780749449360; 9780749452117 (electronic bk.) .Call No.: HF5823 .S76 2007 Subject(s): Advertising -- Case studies | Advertising campaigns -- Case studiesOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references (p. [363]-367) and index.
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Includes bibliographical references (p. [363]-367) and index.

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