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Marketing in publishing [electronic resource] / Patrick Forsyth, with Robin Birn.

By: Forsyth, Patrick.
Contributor(s): Birn, Robin.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2002Description: 1 online resource.ISBN: 9780203134863; 9780203278451 (electronic bk.).Call No.: Z323 .F58 2002 Subject(s): Publishers and publishing -- Great Britain | Books -- Great Britain -- MarketingOnline resources: Electronic Resources General Note: "A Blueprint book." | Includes index.
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"A Blueprint book."

Includes index.

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