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Business without borders [electronic resource] : a strategic guide to global marketing / Donald A. DePalma.

By: DePalma, Donald A.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c2002Description: 1 online resource.ISBN: 9780471204695; 9780471228073 (electronic bk.).Call No.: HF5415.13 .D413 2002 Subject(s): Marketing -- Management -- Data processing | Globalization | Electronic commerceOnline resources: Electronic Resources
Contents:
Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.

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